When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

Universities play a central role in shaping behavioral science through research training, institutional recognition, and ...

A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...

When Wellow compression socks discovered that NBA legend Bill Walton was an avid fan of its socks, the brand’s behavioral science instincts led them to believe that he would be the perfect influencer ...

In times of crisis, we tend to experience stress-related cognitive impairment which affects our ability to make informed decisions. Behavioral science can help us close the gap between awareness and ...

Research from MIT Sloan School of Management has demonstrated a new way of designing social science experiments that can ...

A multi-year study of the reliability of published social & behavioral science research has found that only about half of ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Total R&D expenditures at American universities topped $117.5 billion in FY 2024. Of that ...

Overview: Behavioral science explains how people think and make decisions in real-world situations, highlighting the gap between rational assumptions and ...

In late December 2025, the Food and Drug Administration approved Novo Nordisk’s once-daily Wegovy pill, the first oral GLP-1 medicine for weight loss management in the United States. The pill has ...