Behavioral economics sheds light on most every day activities and why we consume goods and services the way we do, why we make certain choices about ourselves or others, and how we decide courses of ...

Behavioral economics provides a framework to understand when and how people make mistakes. The new field of behavioral economics blends insights of psychology and economics, and provides some valuable ...

Born in Bender, Moldova, professor Alex Imas is an award-winning behavioral economist who joined Booth’s faculty in 2020. His research spans a wide range of topics across the fields of economics and ...

When I was a teenager, I learned something important about human behavior just by listening to Cubs baseball games on the radio. I learned that the pain of losing tends to be greater than the pleasure ...

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Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...