Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social ...

My own business always bores me to death; I prefer other people's." While Oscar Wilde wasn't talking about business in the sense of companies, he does make a good point. Other people's businesses can ...

Applying state-of-the-art tools and processes is widely seen as a mark of excellence. So, perhaps not surprisingly, “best practice” is one of those terms that you constantly hear in corporate circles.

Investment management consultancy Investit has released a new integrated benchmarking tool to allow asset management firms to compare their processes with their peers and industry best practice.

This year's Own-Source Revenue (OSR) Conference will be at Tamarind Tree, Nairobi on April 22 and 23. This annual event brings together county delegates and various experts to examine best practices ...

The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to ...