First-party data holds immense value for businesses aiming to understand their customers and deliver personalized experi ...

In an era where data is the new currency, establishing the right data foundation and strategy is not just a technological upgrade but a business imperative. A recent study conducted by Arcadia and ...

Imagine you are looking for a Caribbean vacation. There is a luxury resort brand you love, and you want to compare availability, prices, and amenities across locations. You could do your research ...

As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Diversity, equity and inclusion (DEI) is a necessity for organizations aspiring to success. Beyond being an opportunity to create a more inclusive, innovative workplace, DEI is a way to produce strong ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Learn how companies can adapt in a cookieless marketing environment through strategies like data clean rooms and data enrichment. The end of third-party cookies has introduced a different landscape ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

Marketing leaders are turning to zero- and first-party data to replace guesswork with intent-driven strategies that align with real customer needs.

This article is the latest in the Health Affairs Forefront featured topic, Accountable Care for Population Health, featuring analysis and discussion of how to understand, design, support, and measure ...