The makeup artist Julia Ismailova is posting side-by-side pictures of makeup done by her and the girls themselves. It turns ...

Hydration is key to achieving that fresh, awake look, and it starts before you apply any makeup. Drinking water and using a ...

Minimal make-up: file it under things that are infinitely more difficult than they seem. Repopularised by the clean-girl aesthetic and slicked-back bun crew, minimal make-up has raced to the fore once ...

Makeup artists are starting to ask clients where they bought their gorgeous highlighter, only to discover it was made in someone’s kitchen for less than $3. This viral DIY highlighter has become so ...

Maybe it's the Wednesday Addams effect, maybe it's the overarching sense of anarchy thanks to the strikes, or maybe it's more proof that a beauty trend only becomes truly iconic once it's been around ...

Budget-friendly doesn't mean less effective. Case in point: ELF's Power Grip Primer that probably costs less than your weekday lunch order—but boasts over 30,000 glowing reviews. Fan of Tarte's Shape ...

Bobbi Brown shared what she thinks is the biggest makeup mistake people make. “A lot of people come in and they don’t like the overly made-up look, but they don’t know what to do,” she said. Here’s ...

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I can’t tell you exactly when, but at some point between the ages of 47 and 50 make-up stopped working for me. Don’t panic, ...