Gen Z in India favours minimal makeup brands for lighter textures, honest labels, and skin health. Pricing, climate, and ...

Sip coffee or hot cocoa this holiday in style out of an electric guitar-shaped ceramic mug. The novelty mug retails for ...

As a professional makeup artist, I’m always on the lookout for tools that make my job easier and my kit more organized. In ...

In this video, I break down my essential makeup products and show you exactly how I use each one for a natural, everyday look ...

Primers help makeup apply more smoothly and also influence the finish. For a dewy look, select a radiance-boosting primer ...

Promising reviews: "It's Bounce for Pete's sake! Makes great scents for drawers and putting away summer clothing in "Space ...

Etinosa Ogbevoen is a fashion, beauty, and lifestyle creator in Austin, Texas.

Efficient office makeup tips for busy professionals focusing on a natural base, brow definition, and long-lasting wear across ...

Kylie Jenner started her brand with her mother and manager, Kris Jenner. In October 2025, Kylie Jenner released the new King ...

In an appearance on ITV's This Morning, Charlotte Tilbury revealed some of her best makeup tips for Christmas parties ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Shop live Black Friday makeup deals, from brands like Vieve, Merit Beauty Kylie Cosmetics and MAC – all discounted. Here's what you need to know ...