For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

Instead of static auctions where the highest bid wins, you have intelligent agents negotiating in real time based on ...

Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...

B2B marketers are under pressure to prove their impact. Simply generating impressions is no longer enough. Leadership wants to see revenue impact, and they want to see it tied directly to the ...

EDO, the TV outcomes company, today announced that it will provide advertising and media agencies with complimentary access ...

Genius Monkey, a leading programmatic advertising platform and meta-DSP, announced today a new integration and strategic ...

(NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive ...

Basis ( the leading intelligent operating system for autonomous advertising, today announced that Christian Hendricks has been appointed President. Hendricks, who has served on the Basis board of ...

Marketers must rethink the funnel.NEW YORK--(BUSINESS WIRE)--The century-old traditional marketing funnel is proving to be a ...

Magnite Inc. (NASDAQ: MGNI) is one of the 8 best advertising agency stocks to buy according to hedge funds.